17 goals for a liveable planet. One more for a human one.
By 2030, the application of Innovation360’s thought leadership will help solve at least one of the UN’s 17 Sustainable Development Goals — and name the 18th.
The 17 SDGs mapped what a liveable planet requires. In the age of machines, we believe a goal is missing: Being Human. That is our north star — and our invitation to the world.
By 2030, the application of Innovation360’s thought leadership will help solve at least one of the UN’s 17 Sustainable Development Goals.
Deliberately audacious — one goal big enough to organise a global community of Licensed Practitioners, partners and clients worldwide around a single, measurable ambition.
“The 17 SDGs mapped the planet. The 18th maps the life that makes it worth saving. In the age of machines, being human can no longer be assumed — it has to be chosen, designed and defended.”
The 18th SDG: Being Human
There are 17 goals for a liveable planet. We believe there is one more — for a human one. As artificial intelligence reshapes work, decisions and meaning, the defining question of the decade is no longer only how we keep the planet alive, but how we stay human while we do it.
Why we are naming an 18th SDG
The idea took shape through the Blue Marble Vision and the global Fix the Planet movement — alongside Expo 2020 Dubai, the Swedish Space Agency, and Jakob Trollbäck, the designer of the official Global Goals iconography.
It is the through-line of Innovation by Design, our book on ISO 56000 with a foreword by astronaut Christer Fuglesang: technology should expand what it means to be human, never erase it.
Read the full case for the 18th SDG →
17 + 1 — our framework for a liveable and a human future
How we turn the vision into movement
Innovation360 makes innovation measurable, repeatable and aligned to the goals — so that ambition becomes outcome. These are the engines behind the 17 + 1.
InnoSurvey® data
The world’s largest innovation database — 10,000+ organisations across 105 countries — turning innovation capability into something you can measure and improve.
Explore InnoSurvey®ISO 56000
We have helped shape the global innovation-management standard since 2013, so organisations can innovate toward the goals with rigour, not luck.
ISO 56000 workLicensed Practitioners
A network of accredited experts in 45 countries delivering the same methodology and the same ambition — local hands on a global goal.
The LP networkFix the Planet
Our open-innovation initiative sourcing and vetting big ideas against humanity’s grand challenges — food, energy, water, health, security and beyond.
See the movementInnovation by Design
The world’s first book on ISO 56000, by Magnus Penker & Gerry Purcell, foreword by astronaut Christer Fuglesang — the case for human-centred innovation.
Buy on AmazonThe 18th SDG
Our manifesto for being human in the age of machines — and an open invitation to make it the goal the world names next.
Read the case“Some view innovation as serendipity. We have shown, through decades of research applied in practice, that it is a capability — one that can be measured, built and aimed. If it can be aimed, it can be aimed at the goals that matter most.”