Certified IP Strategist™
In most industries, competitive advantage is increasingly created through intangible assets: patents, designs, data, trade secrets, software, brands, customer insight and partner ecosystems.
Organizations that treat IP as paperwork move slower, leak value and lose market control. Organizations that treat IP as a strategic capability shape markets, dominate standards, attract partners and commercialize faster with less risk. This program certifies you to lead that shift.
Built for professionals who lead innovation, growth and strategic protection — the people who decide what gets protected, how, and how it turns into business value.Who this program is for
Who should attend
Innovation leaders, R&D leaders and CTO/technology managers · Product, portfolio, commercialization and venture teams · IP managers and legal leaders working close to business and innovation · Strategy, business development, partnership and ecosystem roles · Leaders running open innovation, joint ventures or co-development with partners
After the program you will be able to
Build a complete IP strategy aligned with innovation and growth priorities · Choose the right protection mechanism per innovation — patents, trade secrets, design, copyright, brand, data rights, contractual control or speed-to-market · Decide when patenting is strategically correct and when it is strategically harmful · Run structured IP campaigns without leakage · Create governance for open innovation and partner ecosystems · Establish safe contribution systems with control over ownership, rights and value capture · Create an IP roadmap connected to commercialization
Program design — Level I is built around three principles
The instructors
You are trained by senior practitioners who have designed, governed and executed IP strategy inside large, complex international organizations.
Peter Glasheen
Peter Glasheen is a senior consultant with a strong commercial background, having built his career through leadership and sales roles in large, complex international corporations. He brings deep hands-on experience from operating in IP-intensive environments across Australasia, Europe, the Middle East, Asia and the United States.
Peter combines a creative, pragmatic mindset with strong technology, operational and strategic capability to help organizations turn intellectual property into measurable business results and competitive advantage.
Magnus Penker
Magnus Penker is a seasoned innovation leader and strategist with extensive experience in intellectual property, patents and inventions within large, complex organizations. He has spent decades helping global companies design, govern and execute IP strategies that support innovation, growth and commercialization.
Magnus bridges strategy and execution, enabling organizations to systematically protect critical knowledge while converting innovation into long-term business value.
Three levels — from foundation to market-shaping mastery
Level I is the 3-day certification program with final exam. Levels II and III take certified strategists into advanced implementation and enterprise-level, ecosystem-shaping strategy.
Level I — Certified IP Strategist™
The 3-day instructor-led foundation: strategic clarity, operational execution and value capture — with a final exam. $2,000 USD per person, training, exam and certification included.
Level II — Advanced Implementation
Scaling execution and governance across teams, portfolios and partner networks: advanced portfolio governance and decision forums · IP operating models across business units · IP-based partnership strategies and negotiation structures · advanced licensing, platform strategy and ecosystem governance · measurement systems and KPI dashboards. Outcome: an implementable IP management system that scales beyond individual projects.
Level III — Master / Enterprise & Ecosystem
Enterprise-level strategy and market-shaping leadership: enterprise IP strategy across multi-business organizations · ecosystem dominance and market shaping through IP · IP in M&A, due diligence and post-merger integration · standard-setting, platform IP and strategic barrier creation · designing an IP-excellence organization. Outcome: mastery-level capability to lead IP strategy as a core business system for long-term market power.
Become a Certified IP Strategist™
Tell us where you are in your IP journey and we will match you to the next Level I cohort — or design an in-house program for your leadership team.